Baketly privacy policy

Last updated 3 October 2026

Baketly is a tool for home bakers: it works out what a bake costs, what to charge for it, and what a market earned. This policy explains what it keeps, what leaves your phone, and how to get rid of all of it.

What Baketly stores

• Your account: your email address, and a password stored only as a cryptographic hash — nobody at Baketly can read it. If you sign in with Google or Apple, we store the identifier they give us, not your password with them.
• Your bakery: ingredients and their prices, recipes, packaging, products, photos you add to recipes, sales, markets and their results, your to-do list, and your settings. This is yours, kept so it is there on your next visit. Your conversation with Ask Baketly is kept only while the app is open, and cleared the next time you open it.
• Where you sell: the town or address you enter, used to find bakeries near you. Baketly does not track your location, and does not ask the phone for it.

What leaves your phone, and where it goes

• Photographs of nutrition labels are sent to Google's Gemini API to be read. Google processes the image to return the text on it.
• Questions you ask Baketly are sent to Google's Gemini API, together with what is needed to answer them: the figures looked up for that question — a market's revenue and costs, a product's margin — and, so it can tell which thing you meant, your bakery's name, the names and dates of markets you have coming up, and the names of the recipes or ingredients your question is about. Prices, sales figures and anything else it did not need are not sent, and your bakery is never sent whole.
• Changes the chat sets up are made on your phone, not by Google and not by us. When you ask Baketly to open a market, add a to-do or change a price, it prepares the change and shows it to you as a card; nothing is altered until you confirm it, and what it proposed is sent nowhere.
• Speech, when you use the microphone to dictate a question, is transcribed by the service your phone provides (Apple on iOS). Baketly receives only the resulting text, and only when you choose to speak.
• A customer's email address, when you choose to send them a receipt, is sent to Resend, the service that delivers the email, along with what they bought, the total, and your bakery's name. Only an address you type in is ever used, and only for that one receipt: it is not stored afterwards, not added to any list, and never used to send anything else. Baketly does not email your customers unless you ask it to, one sale at a time.
• Prices at nearby bakeries are read from those bakeries' own public websites. Nothing about you is sent to them.

Baketly does not sell your data, does not share it with advertisers, and shows no advertising.

Reminders

Reminders about a market or a shopping list are made and shown by your own phone. Nothing about them is sent anywhere, and Baketly's servers are not involved in them at all. They can be switched off in Settings, and the app works the same without them.

Other bakeries' prices

Baketly reads prices published on nearby bakeries' public websites to show how yours compare. Those prices are facts about shops, not about you, and are kept separately from your account.

Deleting everything

Open Settings, then Account, then Delete my account. That removes your account and everything in it — recipes, ingredients, sales, markets and prices — and it cannot be undone. You can also write to us and ask.

Children

Baketly is for people running a small baking business and is not directed at children under 13.

Changes

If this policy changes in a way that matters, the date above changes and the app will say so.

Getting in touch

Questions, or a request about your data: contact@baketly.com.